Email mistakes
The most common email marketing mistakes and how to avoid them
November 25, 2025
Email marketing is extremely useful for business when done the right way…
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Ideas, strategies, and inspiration
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Here I share practical guidance, working strategies, and real stories to help you grow your business.
Mindset
How do you eat an elephant? One bite at a time.
March 19, 2026
How big goals become real results through small actions, clear structure, and confidence…
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Email marketing – what, why, and how
November 25, 2025
One of the most underestimated, yet most effective channels for small business…
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How to build your own website | A practical guide
November 27, 2025
Main steps, structure, and clarity for creating a working website…
Read article20/04/2026Business & Politics
A Bridge Between Business and Politics
A deeper look at the relationship between business decisions, political context, regulation, and market conditions. Business Chess by Irena Popova shows how the wider environment shapes strategy, positioning, and long-term choices.
Read more09/06/2026Business
Business Chess and Strategic Thinking in Business
How chess principles can help founders and entrepreneurs think more strategically, read the market, protect their position, and make better business decisions.
Read more18/03/2024Business
Core Business Chess Lessons That Drive Success
Discover the core business lessons chess can teach about strategic thinking, decision-making, leadership, resource management, adaptability, and long-term success through the Business Chess mindset.
Read more26/04/2026Business & Politics
Diversification does not always reduce risk
A short analysis of why expanding your product line can sometimes increase pressure instead of protecting the business.
Read more19/03/2026Business
How Do You Eat an Elephant? In Small Bites.
Big goals are not achieved in one leap, but through clear small steps that build confidence, momentum, and sustainable success.
Read more26/04/2026Business & Politics
More products does not automatically mean more revenue
A short analysis of one of the most common traps in product diversification and why a new line does not always create growth.
Read more26/04/2026Business & Politics
When a new product starts to blur the brand
A short analysis of one of the most expensive consequences of diversification: losing clarity and trust in the eyes of the customer.
Read more20/03/2025Business
Queen With Every Move – Business Chess
When you look at a business from the outside, you often see only the movement.
Read more11/06/2026Business
Strategic Moves
How strategic moves in business create a stronger position, clearer decisions, and more sustainable growth.
Read more09/06/2026Business
The Philosophy Behind the Q.U.E.E.N Business Method
A deeper look at the philosophy behind the Q.U.E.E.N Business Method, where leadership, strategy, positioning, self-leadership, and business architecture meet.
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