The most common email marketing mistakes and how to avoid them
November 25, 2025
Email marketing is extremely useful for business when done the right way… Read more
Email mistakes
The Strategic Library
Ideas, strategies, and inspiration
Featured
Here I share practical guidance, working strategies, and real stories to help you grow your business.
How do you eat an elephant? One bite at a time.
March 19, 2026
How big goals become real results through small actions, clear structure, and confidence… Read more
Mindset
Email marketing – what, why, and how
November 25, 2025
One of the most underestimated, yet most effective channels for small business… Read more
Email marketing
How to build your own website | A practical guide
November 27, 2025
Main steps, structure, and clarity for creating a working website… Read more
Website
Bridge Between Business and Politics
20/04/2026Business & Politics
A Bridge Between Business and Politics
A deeper look at the relationship between business decisions, political context, regulation, and market conditions. Business Chess by Irena Popova shows how the wider environment shapes strategy, positioning, and long-term choices.Read article
26/04/2026Business & Politics
Diversification does not always reduce risk
A short analysis of why expanding your product line can sometimes increase pressure instead of protecting the business.Read article
26/04/2026Business & Politics
More products does not automatically mean more revenue
A short analysis of one of the most common traps in product diversification and why a new line does not always create growth.Read article
26/04/2026Business & Politics
When a new product starts to blur the brand
A short analysis of one of the most expensive consequences of diversification: losing clarity and trust in the eyes of the customer.Read article