Email mistakes
The most common email marketing mistakes and how to avoid them
November 25, 2025
Email marketing is extremely useful for business when done the right way…
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Ideas, strategies, and inspiration
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Here I share practical guidance, working strategies, and real stories to help you grow your business.
Mindset
How do you eat an elephant? One bite at a time.
March 19, 2026
How big goals become real results through small actions, clear structure, and confidence…
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Email marketing – what, why, and how
November 25, 2025
One of the most underestimated, yet most effective channels for small business…
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How to build your own website | A practical guide
November 27, 2025
Main steps, structure, and clarity for creating a working website…
Read articleBridge Between Business and Politics
20/04/2026Business & Politics
A Bridge Between Business and Politics
A deeper look at the relationship between business decisions, political context, regulation, and market conditions. Business Chess by Irena Popova shows how the wider environment shapes strategy, positioning, and long-term choices.
Read more26/04/2026Business & Politics
Diversification does not always reduce risk
A short analysis of why expanding your product line can sometimes increase pressure instead of protecting the business.
Read more26/04/2026Business & Politics
More products does not automatically mean more revenue
A short analysis of one of the most common traps in product diversification and why a new line does not always create growth.
Read more26/04/2026Business & Politics
When a new product starts to blur the brand
A short analysis of one of the most expensive consequences of diversification: losing clarity and trust in the eyes of the customer.
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