Tech Analytics

GA4 Is Not an Upgrade. It’s a Workflow Tax.

Free article about why GA4 is slower, more complicated, less intuitive, and often worse for real business workflows than Universal Analytics.

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What to Keep in Mind About Analytics 4 Before You Start Using It

Free article about the basics of GA4, event tracking, privacy, and more flexible reporting.

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A Critical View on GA4: What Became Harder After Universal Analytics

Free article about the real downsides of GA4, the removal of Views and Goals, and why the new model is not automatically easier.

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Google Analytics: how your data shows where clients are slipping away

Which Analytics signals matter if you want your website to lead to clearer decisions, stronger trust and more inquiries.

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